1. What motivates –
a. A recent college graduate in computer science in the US? In China?
Challenging work, meaningful work, a sense of belonging and security. I would say this applies to both the students, though the student in China will have more family pressure and more of a sense of duty to find work to contribute to not only supporting themselves, but for the good of the family and their reputation.
b. A Buddhist nun in Nova Scotia?
The example of a Buddhist nun in Nova Scotia I would say is motivated by education, health and teaching others. She has spent a lot of time focusing on her health in recent years and also writes books to educate others. She is an American, but has adopted an Eastern way of thinking and is of more of a collectivist mind.
c. A call center worker in India?
A call center worker would be driven by the collective society, but also by a very masculine culture and the need to succeed and do well in life. They would be fairly pragmatic and would see the job as a means to an end.
d. A baker in France?
The baker would be fairly high on uncertainty avoidance and therefore be motivated by the routine of having a job, and by the fairly individualistic nature of the work they do. They are able to come in and create beautiful things for people to eat. Power distance is fairly high and this would create a scenario where the baker knows their place in society and fits into the role of who a baker is and what they provide. They would be motivated by doing well in their profession.
e. A soccer player in Brazil?
They would be motivated by the team cohesion and the place on the team. The relatively High power distance score for Brazil would indicate that they would value the group belonging that comes with being an elite soccer player (assuming our person is a professional player).
f. The CEO of Panasonic?
Corporate leaders in Japan for Panasonic would be extremely motivated by the masculine culture, the high uncertainly avoidance and very high pragmatism. They would take praise from the shareholders as very important motivating factor. They would need a very high level of respect and authority and would need to know that the decisions they are making are sound. They would appreciate the challenging job and the sense of “Winning” from being at the top.
g. Lady Gaga?
The high level of individualism and indulgence levels of the USA translate to a motivation for Lady Gaga of creative output and being able to be who she is. She would be motivated by the ability to set her public persona and be who she wants to be. The fame that she gets from a culture that is very indulgent would allow for awards for her musical performances.